Online dating in the UK had moved from being a niche activity to a part of everyday life.
It is enjoyed daily by millions and is the largest single source of new relationships.
represents an adult dating service that assists to make your hidden dreams come true.
Today in the time of a rat race, many people don’t have enough time for themselves and their personals life.
But laws and regulations have to deal with the generality of industries and businesses to which they apply and our statutory regulators are often thinly stretched and not able to do much other than react to consumer harms.
However, the site also welcomes international singles looking for friends, romantic affairs and marriage.
This can create uncertainties, vulnerabilities as people hopefully move into those new friendships and relationships.
The feeling within the sector in the last few years was that it was time we took some collective responsibility for our market and our users as well as exercising responsibility as individual service providers.
Proving dating services online has some exciting, stimulating but also challenging and sensitive issues.
People are, by definition, looking to make new contacts, new friendships and new relationships.