In Fisher's last book, Why We Love (2004), she broadly sketched out the influence of these molecules on our romantic lives. The Explorer, defined by high dopamine activity, is adventurous, novelty-seeking, creative.
The Builder, with high serotonin activity, is cautious, conventional, managerial.
The love laboratory where Fisher has conducted her research is Chemistry.com, an affiliate of Match.com, the largest dating service online.
The Director, pumped up with testosterone, is aggressive, single-minded, analytical.
After sifting through an enormous pile of research literature, she concludes that four chemicals play leading roles in determining who we are and who we're drawn to: two sex hormones, testosterone and estrogen; and two neurotransmitters, dopamine and serotonin. she uses them as building blocks to construct four distinct personality types.She is a biological anthropologist, is a Senior Research Fellow, at The Kinsey Institute, Indiana University, and a Member of the Center For Human Evolutionary Studies in the Department of Anthropology at Rutgers University.She is now the most referenced scholar in the love research community.You may feel it now toward your current partner or recall feeling it with a past one.We call it “chemistry” and accept it as a signal: This must be love. Helen Fisher can not only define it, she can dissect it.First of all we’re seeing all different kinds of people on television.